Nespresso Vertuo POP+
Experience the pinnacle of product visualization! Collaborating with Nespresso, I crafted an immersive journey to showcase the VertuoPop+ and VertuoPop+ Deluxe coffee machines.
Through social media and other promotional channels, users can delve into a vibrant array of colours, explore distinct features via hotspots (accessing information at their convenience), and seamlessly integrate a 3D model into their kitchen for the perfect match, capturing the moment with a snapshot before transitioning effortlessly to the website to finalise their purchase.
During the initial phase of the UX flow, numerous iterations were conducted until the final design was approved.
I designed an engaging and user-centric experience for Nespresso to promote their VertuoPop+ and VertuoPop+ Deluxe coffee machines. The UX features vibrant color exploration, interactive hotspots for feature discovery, and augmented reality for visualizing the product in users' kitchens. This seamless journey, accessible via social media and other promotional channels, allows users to explore, visualize, and purchase effortlessly.
This snippet showcases the UI and the seamless transition of the machine as it appears. Here, users can choose between different colors.
